In partnership with Warner Bros.

From Alex Turner’s greased-back hair to the louche cool of Harry Styles, Elvis’ impact on fashion is undeniable. He was first styled in the 1950s by Bernard Lansky, owner of Lansky Bros – the Beale Street clothier to Johnny Cash, B.B. King and Jerry Lee Lewis – and it was a close creative relationship that continued for three decades.

Bernard’s son, Hal, now carries the torch for the Lanskys (their shop is currently located in Memphis’ Peabody Hotel), so we got him to talk us through some of Elvis’ most memorable looks (and offer tips on how to nail each outfit).

The boundary-breaking rocker


Austin Butler as Elvis Presley in biopic ‘Elvis’ CREDIT: Warner Bros.

“Elvis looked his best when he was young, innocent and a rising star. He loved black and pink colour combinations. At that time, men didn’t wear pink, and we take credit for putting him in that colour. One of the most famous examples of that is when Elvis performed ‘Hound Dog’ on The Milton Berle Show in a bubble-gum jacket.”

How to pull it off: “Add some black and white spectator shoes. You’ll be looking sharp.”

The Hollywood Heartthrob 


Elvis Presley
Elvis Presley in ‘Jailhouse Rock’ CREDIT: Alamy

“In the 1950s, Elvis wore a lot of tapered pants which were wider at the top and went down to a peg; his shirts had camp collars. One of his iconic looks was the Hollywood Coat that he wore in the movie Jailhouse Rock, striped with a black velvet collar.”

How to pull it off: “You gotta be in your best shape, because those clothes are all about tight fits.”

The Dapper Mod


Elvis Presley
Elvis Presley CREDIT: Alamy

“In his ‘60s phase, Elvis wore a lot of Continental Suits – with skinnier lapels, narrower ties. He looked real trim and good-looking. In the late ‘60s, he mainly sported looks that came out of Carnaby Street in London: loose-sleeved shirts with high collars, bell-bottom pants and shirts with beautiful paisley patterns.”

How to pull it off: “A lot of people keep their shirts hanging out which looks terrible. If Elvis was here today, he would never wear his shirt tail out, it would always be tucked in!”

The Leather Lothario 


Austin Butler Elvis
Austin Butler in Elvis’ emblematic leather ensemble CREDIT: Warner Bros.

“We did a lot of leather for Elvis. We didn’t actually do his famous ‘68 Comeback Special leather suit, which was by a costumier, but he still looked sensational in it!”

How to pull it off: “It’s a head-to-toe look. You’ve got to have all the details perfect: from the hair and eyebrows to your belt matching your shoes.”

The Caped Crusader



“One of my favourite photos of Elvis from the ‘70s is where he’s wearing one of our leather coats with a cape on it, and he stopped at a traffic accident to see if he could help the victim. We introduced Elvis to caped shirts early on – we called them our Batman shirts.”

How to pull it off: “Keep the colour combinations plain so you don’t end up looking like his Vegas years style!”

Style Successors

Modern mavericks who borrow from Elvis

Alex Turner

Alex Turner Elvis
CREDIT: Santiago Bluguermann/Getty Images

The quiff? The leather jacket? The early 2010s rockabilly reinvention? 100 per cent Presley.

Harry Styles

Harry Styles
CREDIT: Kevin Mazur/Getty Images

Hazza’s hot-pink jumpsuits were only possible because Elvis spearheaded gender-fluidity before it was a thing.

Bruno Mars

Bruno Mars CREDIIT: Alamy

Remember Mars’ gold jacket at the Grammys in 2012? Well, our man did it all the way back in 1957, blinging up for the cover of his album ‘50,000,000 Elvis Fans Can’t Be Wrong.’

Take a look at NME’s special film edition Elvis digital magazine right here. Don’t miss Baz Luhrmann’s Elvis starring Austin Butler and Tom Hanks, in cinemas June 24. Book tickets now.

© 2022 Warner Bros. Ent. All Rights Reserved