Her brand “Feelpretty” advocates cruelty-free practices

A lot has already been spoken about how men have been working their way up to the top across various industries. How many times have we seen people celebrating the successes of women making their mark across almost all industries in the world? Now is the time to do that more, as the world witnesses the rise of innumerable women professionals and entrepreneurs who prove their mettle in all that they choose to lay their hands on. Serving as a perfect example of one such business owner in the cosmetic, beauty, and makeup industry is Priyanka Sarmacharjee, the Founder and CEO of the cosmetic and beauty brand “Feelpretty” (https://feelpretty.in/).

Priyanka Sarmacharjee is now all charged up to change the game of makeup for the better by supporting and building products that are vegan and cruelty-free. Speaking on the same, the makeup artist says, “Over the years, I have seen people obsessing over the top beauty and cosmetic brands across the world. However, what people failed to notice was how they were made and what ingredients were used for making them. People had unknowingly supported brands doing cruelty to animals and those using harmful chemicals and ingredients. I wanted to change this scenario for the better and contribute to nature, save animals and still create products that could be more effective and result-driven.”

Hence, she went ahead in building Feelpretty, which now shows no signs of stopping as personal care, cosmetic and beauty brand that offers premium luxury makeup products, all vegan and cruelty-free. It is available on Flipkart, Amazon, and on its website.

Priyanka Sarmacharjee highlights that many more brands that are rising or are to be established must focus on being organic and vegan as that is how they can contribute to a better world and also inspire others to support the same, ultimately supporting sustainability and making the world a better place to live in and thrive.

Connect with her on Instagram @priyanka_sarmacharjee to know more about this award-winning makeup artist and entrepreneur.